The agent quoting the highest figure must simply understand the market better than the others.This is the assumption most sellers land on once three appraisals come back forty to sixty thousand dollars apart. It seems like straightforward logic. Greater market knowledge should translate into a more

Sellers typically experience their own campaign as an outside observer. Inspection numbers, enquiry counts, these are the figures available to them, and it is natural to read them as the whole picture. In reality the outcome gets decided somewhere the seller rarely has visibility into, in follow-up

Sellers typically experience their own campaign as an outside observer. Inspection numbers, enquiry counts, these are the figures available to them, and it is natural to read them as the whole picture. In reality the outcome gets decided somewhere the seller rarely has visibility into, in follow-up

The common assumption is that agent quality is a function of years in the industry or the brand on the business card. Neither holds up.The gap between a good real estate agent and an average one shows up in behaviour. Specifically, in what each agent does at the stages of a sale where most sellers a

A property sale negotiation does not begin when the first offer arrives. By the time an offer is on the table, the conditions for that negotiation have already been set - by how the campaign was run, how buyers were managed, and how much competition the agent built before anyone wrote down a number.